Today Women's Wear Daily covered RetailNext's recent spring shopping analysis and infographic. In particular Women's Wear Daily focused in on two interesting takeaways indicated by the data, which were:
- Men appear be do their gift shopping closer to the actual event than women do. This year we saw that shopping for gifts leading up to Mother's Day (mostly purchased for women by men) occurred much later in the week than did shopping for Father's Day gifts (mostly purchased by men for women). This same trend backs up a study we conducted on Valentine's Day of 2012, where we noticed the same trend if male-oriented and female-oriented gifts.
- Much of what appears to be gained or lost sales volume around major shopping days is really just being pulled in from other days nearby in time. By way of example, as our spring shopping infographic indicates, Memorial Day boasted sales nearly double the level of a typical Monday. That sounds like great news for merchants, but if you look ahead to the following weekend, retailers give it all back on Friday and Saturday, and the total week turns out to be completely average.