From outside the store to and through the store entrance and onto shoppers’ mobile devices, Aurora simplifies shopper behavior measurement with a state-of-the-art sensor fusing video analytics, Bluetooth BLE and Wi-Fi technologies.
- Comprehensively understand store traffic, from accurate store traffic at the door to store navigation
- Automatically exclude store staff from traffic and key KPI metrics, as well as isolate employee paths to complete interaction analysis of sales associates and shoppers
- Measure the entire shopper journey, including new versus repeat customer, visit frequency and duration, pass-by traffic, capture rate and more
- Engage with shoppers through Aurora’s built-in Bluetooth capabilities, without the need for any additional beacon hardware
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