Comprehensive In-Store Analytics


Resource Library

Comparing the Performance of Seasonal Fixtures

In-store retail analytics empower retail professionals to A/B test design concepts, strategies and tactics of all types, including merchandising fixtures, displays and signage. 

Read how one retailer determined performance differences between its front-end seasonal merchandisers (FESM) and seasonal end caps (SEC), versus FESMs and SECs from a third-party display vendor, allowing the retailer to fully deploy the most effective solution ahead of the lucrative holiday shopping season.