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Empowering Digital Native Brands with Data-Driven Insights

A new breed of online retailer has become the heart and soul of shaping and even fundamentally changing consumers’ shopping experiences. These retailers, born and raised online, are digitally native vertical brands, and they are reinventing the face and the future of retail from top to bottom.

Pure-play digital retailers are venturing into traditional brick-and-mortar retail for a variety of reasons, including the ability to give customers the chance to physically see and touch products, and to engage face-to-face with brand representatives and sales associates to drive seamless shopping experiences. Read the case study to discover how brick-and-mortar stores use the same type of analytics as their online siblings to better the shopping experience for shoppers.