Resource Library

Introduction to Retail Labs

Often when brands begin to adjust key levers that optimize the shopping journey, staffing alignment, and operational efficiency, they start to ask deeper questions about shoppers including, “What are the shopping behaviors behind the metrics?” or “How are our initiatives impacting shopper behavior?” Questions like these pave the way for Retail Labs. 

Read on to learn the essentials of Retail Labs including key measurements, value derived from insights, and best practices for store selection.