In-store concepts are constantly evolving and therefore directly affect merchandise and display performance. In the past, decisions to change these concepts were driven by hunches and gut feelings. In today’s competitive environment, it’s critical for actions to be based on proven shopper behavior. With RetailNextTM, retailers are able to monitor the path to purchase from the minute shoppers enter the store. By combining traffic, engagement, and sales metrics, retailers can see which in-store concepts convert the most shoppers into buyers. Testing a concept is valuable before rolling out chain-wide to ensure maximized ROI.
Download the case study to see the results, and learn what you can do to drive performance improvements in your store.