The executive team at a national department store wanted to target a specific customer segment with a new private label in the expectation that sales would increase. The new label included a full line of women’s ready-to-wear, men’s sportswear, and men’s tailored apparel. But prior to allocating funds for a national launch, the team wanted more insight into how shoppers would interact with the label and an idea of what they could expect in sales. The national department store selected RetailNext to test and measure several performance baselines. RetailNext was able to quickly deliver several favorable conversion statistics that offered actionable insights to help improve the label’s performance.
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