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Optimizing Store Performance with Retail Labs

Retail Labs are incredible tools to better understand and drive performance across your entire fleet of stores. 

Stores equipped with traffic counting solutions, like RetailNext’s Traffic 2.0, help brands understand current store performance and opportunities for improvement through metrics like conversion and shopper yield. However, Retail Labs provide greater context into the ‘why’ behind business trends by allowing brands to dig deeper into shopper engagement and interactions in-store.

This eBook details performance measurements for both traffic-only stores and Retail Labs, and illustrates how to utilize those metrics to diagnose current performance and make data-driven decisions to improve results.