In today’s retail environment, we all know that the shopper is now in charge. She has more information than ever before and is empowered to control most aspects of her experience.
When thinking about the in-store shopper experience, we break it into four stages – outside the store, at the door, and inside the store from both an experience and a customer perspective. Of course, there are countless ways to measure what she does online and on her mobile device, and these touchpoints have blended into the overall experience at an unbelievable pace. This resource guide will hopefully guide your decision making across the shopper journey.