Comprehensive In-Store Analytics


Resource Library

Store Lighting and Measuring Its Impact on KPIs

The inspiring ‘Art of Retail’ drives the creation of innovative retail design. But without the ‘Science of Retail’ to help bring prototype to pilot and beyond, success and failure can be difficult determine until it’s too late (and too expensive!).

In-store retail analytics empower retail professionals to A/B test design concepts and strategic and/or tactical changes of all types, from displays to store design, staff scheduling to store operations processes, and more.

Read how one retailer determined how changes to its lighting scheme impacted average daily traffic, average daily sales, conversion, average transaction value, sales per shopper, dwell and capture rate. At the conclusion of the test, the retailer found a definitive answer to its question, “Do we broadly roll out lighting changes or not?”