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Test & Learn: The Store as a Retail Lab

To improve in-store shopping experiences, brands increasingly test new concepts and initiatives to learn how shopper engagement changes and performance results are affected. The insights learned from controlled tests prior to rolling out to the entire fleet help brands make informed decisions about retail operations, and has become a critical component of managing the retail business today.

The Test & Learn: The Store as a Retail Lab eBook details the value of test and learn initiatives, establishes a framework for implementing tests, reviews analyses and learnings derived from results, and reviews best practices for conducting tests.

Download your free copy today.