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Using Analytics to Create a Performance Culture & Climb to the Top

Founded in 1958 in Sanjo City, in the Chūetsu region of Japan’s Niigata Prefecture, Snow Peak is an innovator of outdoor apparel and gear, whose very name originates from the famous mountain Tanigawa, where Snow Peak’s founder Yukio Yamai repeatedly challenged himself, physically and mentally, throughout his early life.

Learn how after experiencing a rapid growth of its business, Snow Peak recognized its retail operations were highly fragmented and its organizational culture was inadequately rooted in performance and accountability, and how it used retail analytics to develop and implement data-based strategies to improve upon its delivered shopper experience and brand performance.