RetailNext

Comprehensive In-Store Analytics

Resources

Filter by Topic

Solution Briefs

Solution Briefs

Interior Analytics

Identify friction points, optimize in-store navigation and test layouts prior to rollout. Recognize specific zones to ensure display strategies are effective and well managed. Understand where in-store opportunities lie by visualizing shopper behavior data through direction maps, dwell analysis, kinetic heat maps, POS video integration, and demographics.

Solution Briefs

Employee Exclusion & Measurement

Exclude the movement of store sales associates from traffic counts and shoppers’ in-store shopping paths with Bluetooth low energy beacons (BLE).

Count, observe and measure the paths of both shoppers and staff members, and determine when shopper-associate interactions occur, how often, in what duration and the effect on conversion and other key performance indicators.

Download Solution Brief.

Solution Briefs

RetailNext Overview

Transform your business to deliver a personal, meaningful and boundaryless shopper experience. RetailNext’s analytics software and retail expertise helps you better understand the shopper journey, drive sales across all channels, stay ahead with AI-driven predictions, reduce theft and eliminate unnecessary costs.

Download overview here. >>

Expand to see more

Webinars

Retail Landlords and Tenants: Exploring Their Changing Relationship

Retail is changing, that we all know. Shoppers, armed with all the product information they’ll ever need and an almost unlimited number of shopping alternatives, are demanding retail keep up with their change of pace, and both brands and shopping center operators have taken notice.

But, how is the very nature of the relationship between retailers and landlords changing?

In this installment of the 2018 RetailNext Webinar Series, participants explore new trends with Bil Ingraham, VP, Consumer Marketing & Partnership at PREIT, and Jim Ward, VP, Innovation & New Business Ventures at CBL.

Expand to see more

eBooks & Whitepapers

eBook

A Retailer’s Guide to Holiday 2018

For many around the world, it’s the most wonderful time of year. And, while it’s undoubtedly the busiest and most stressful time of the year for most retailers, the holiday season can also be brands’ most wonderful – and rewarding – time of year. But, it takes more than just holiday wishes. It takes dogged determination and preparation. So, are your retail stores ready?

eBook

Staffing Your Stores

Sales associates deliver upon the living, breathing day-to-day promise of your retail space. Whatever your vision for branding and environment, they are the people who bring it to fruition. Staffing properly is a critical component when looking at the big picture of your retail space, and effective staffing requires a clear understanding of your brand, a keen examination of personality, and when all’s said and done, a healthy dose of patience.

Download ebook to learn more about staffing your retail stores.

eBook

Improving Retail Results Using Performance Metrics

To operate retail enterprises more effectively, it’s critical to have performance metrics to manage toward. Sales might be the ultimate metric and end goal, but it’s very difficult to manage sales efficiently without having more foundational “stepping stone” performance metrics to guide you toward your sales objectives. Download Improving Retail Results Using Performance Metrics to learn how.

Expand to see more

Videos

Traffic 2.0 by RetailNext

For years, retailers have counted store traffic, an essential component in calculating performance metrics like conversion. But, traditional traffic only answers the question, “How many?” What about all those other high-priority questions? Traffic 2.0 – only from RetailNext – goes beyond “how many” and delivers comprehensive insights on shopping behaviors.

Traffic 2.0, by RetailNext from RetailNext on Vimeo.

Mobile Engage by RetailNext

Shoppers have changed the way they shop and retail has forever changed as a result. Mobile is now the critical touchpoint – at home, on the go and particularly in-store – and Mobile Engage by RetailNext empowers retailers to deliver exceptional and seamless shopping experiences.

Mobile Engage by RetailNext from RetailNext on Vimeo.

Expand to see more

Case Studies & Testimonials

Case Study

Transforming the Shopper Experience by Empowering Sales Associates with Retail Analytics

100% PURE is a fast-growing prestige cosmetic brand based in the United States, featuring a skincare line made with all- natural formulations and organic ingredients.

100% PURE started selling its products through distribution with specialty beauty retailers. The company now owns and operates 13 free-standing, branded stores alongside its e-Commerce platform, and sells about 550 different kinds of health and beauty products, with 30-50 new products launched annually.

Case Study

Multi-Brand Product Showrooms

For years, some of the most expensive real estate in retail has been “end caps,” those displays featuring prominently at the end of aisles, and most often situated on the “racetrack” that represents the common path of almost every shopper.

Brands pay top dollar to be featured on end caps, but in evaluating return on investment, they are routinely stymied by a lack of performance metrics – how many shoppers passed by the display, what percentage stopped and engaged, how long did they stay and engage, and what was the impact on sales?

The savvy product marketer would ask, “Why would I want to invest precious marketing funds into a tactic that cannot be objectively evaluated?” Download case study to learn more.

Case Study

Improving Fixture Performance & Sales through Interior Analytics

The retailer was looking to measure display and fixture performance in order to identify key in-store opportunities and make data-driven merchandising decisions.

The initial test centered on the performance of two women’s key fixtures located near the front of the store in the “decompression zone,” one men’s key fixture toward the back of the store, and a large prototype women’s display in the middle of the store combining a collection of smaller displays.

Download for results.

Expand to see more

Industry Reports

Expand to see more