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Solution Briefs

Solution Briefs

Connected Journey

Shoppers have fundamentally changed the way they shop. Shopping journeys are now connected journeys, weaving continually through digital and physical touchpoints with brands, always with shoppers connected and in control, proactively driving their shopping experiences.

To succeed in this new industry reality, retailers must ensure they’re not disconnected in any way, at any moment, from shoppers’ connected journeys.

Harness the power of data across all channels to create seamless, personal shopping experiences, gaining insights into how your shoppers interact and engage with your brand online and in-store and determining how it impacts buyer interest and conversion.

Download RetailNext’s Connected Journey solution brief to learn more!

Solution Briefs

Interior Analytics

Identify friction points, optimize in-store navigation and test layouts prior to rollout. Recognize specific zones to ensure display strategies are effective and well managed. Understand where in-store opportunities lie by visualizing shopper behavior data through direction maps, dwell analysis, kinetic heat maps, POS video integration, and demographics.

Solution Briefs

RetailNext Overview

Transform your business to deliver a personal, meaningful and boundaryless shopper experience. RetailNext’s analytics software and retail expertise helps you better understand the shopper journey, drive sales across all channels, stay ahead with AI-driven predictions, reduce theft and eliminate unnecessary costs.

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Webinars

Retail Landlords and Tenants: Exploring Their Changing Relationship

Retail is changing, that we all know. Shoppers, armed with all the product information they’ll ever need and an almost unlimited number of shopping alternatives, are demanding retail keep up with their change of pace, and both brands and shopping center operators have taken notice.

But, how is the very nature of the relationship between retailers and landlords changing?

In this installment of the 2018 RetailNext Webinar Series, participants explore new trends with Bil Ingraham, VP, Consumer Marketing & Partnership at PREIT, and Jim Ward, VP, Innovation & New Business Ventures at CBL.

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eBooks & Whitepapers

eBook

A Retailer’s Guide to Holiday 2019

As wonderful as the holiday season may be, it’s undoubtedly the busiest and most stressful time of the year for most retailers, as the holiday season represents brands’ biggest opportunities. But, it takes much more than just holiday wishes to reap the rewards of a successful holiday season. It takes dogged determination, preparation, and a sharp eye for details. 

So, are your retail stores ready?

eBook

The Connected Journey

Shopping journeys are now connected journeys, weaving through digital and physical touchpoints with brands, always with shoppers connected, in control, proactively driving their shopping experiences. To succeed in this new industry reality, retailers must ensure they’re not disconnected in any way, at any moment, from shoppers’ connected journeys.

Download and read RetailNext’s new eBook The Connected Journey: Retail’s Mission-Critical Response to the Shopper-Led Retail Revolution to learn more.

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Videos

Traffic 2.0 by RetailNext

For years, retailers have counted store traffic, an essential component in calculating performance metrics like conversion. But, traditional traffic only answers the question, “How many?” What about all those other high-priority questions? Traffic 2.0 – only from RetailNext – goes beyond “how many” and delivers comprehensive insights on shopping behaviors.

Traffic 2.0, by RetailNext from RetailNext on Vimeo.

Customer Feature: Atlanta Hawks

You think Black Friday is tough for retailers? The Atlanta Hawks’ retail team excels through what are essentially 45 Black Fridays a year – all the home games at Philips Arena! Peter Sorckoff, senior vice president and chief creative officer, talks about the challenges of delivering magical game-day experiences to almost 20,000 fans in a tight 3-hour time window.

Customer Feature: Atlanta Hawks from RetailNext on Vimeo.

Featured Customer: Marine Layer

Mason James, Director of Store Operations at Marine Layer, gives an overview of its brand and how it deploys RetailNext solutions to deliver a better shopping experience.

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Case Studies & Testimonials

Case Study

Empowering Digital Native Brands with Data-Driven Insights

A new breed of online retailer has become the heart and soul of shaping and even fundamentally changing consumers’ shopping experiences. These retailers, born and raised online, are digitally native vertical brands, and they are reinventing the face and the future of retail from top to bottom.

Pure-play digital retailers are venturing into traditional brick-and-mortar retail for a variety of reasons, including the ability to give customers the chance to physically see and touch products, and to engage face-to-face with brand representatives and sales associates to drive seamless shopping experiences. Read the case study to discover how brick-and-mortar stores use the same type of analytics as their online siblings to better the shopping experience for shoppers.

Case Study

Transforming the Shopper Experience by Empowering Sales Associates with Retail Analytics

100% PURE is a fast-growing prestige cosmetic brand based in the United States, featuring a skincare line made with all- natural formulations and organic ingredients.

100% PURE started selling its products through distribution with specialty beauty retailers. The company now owns and operates 13 free-standing, branded stores alongside its e-Commerce platform, and sells about 550 different kinds of health and beauty products, with 30-50 new products launched annually.

Case Study

Multi-Brand Product Showrooms

For years, some of the most expensive real estate in retail has been “end caps,” those displays featuring prominently at the end of aisles, and most often situated on the “racetrack” that represents the common path of almost every shopper.

Brands pay top dollar to be featured on end caps, but in evaluating return on investment, they are routinely stymied by a lack of performance metrics – how many shoppers passed by the display, what percentage stopped and engaged, how long did they stay and engage, and what was the impact on sales?

The savvy product marketer would ask, “Why would I want to invest precious marketing funds into a tactic that cannot be objectively evaluated?” Download case study to learn more.

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Industry Reports

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