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Solution Briefs

Solution Briefs

Connected Journey

Shoppers have fundamentally changed the way they shop. Shopping journeys are now connected journeys, weaving continually through digital and physical touchpoints with brands, always with shoppers connected and in control, proactively driving their shopping experiences.

To succeed in this new industry reality, retailers must ensure they’re not disconnected in any way, at any moment, from shoppers’ connected journeys.

Harness the power of data across all channels to create seamless, personal shopping experiences, gaining insights into how your shoppers interact and engage with your brand online and in-store and determining how it impacts buyer interest and conversion.

Download RetailNext’s Connected Journey solution brief to learn more!

Solution Briefs

Interior Analytics

Identify friction points, optimize in-store navigation and test layouts prior to rollout. Recognize specific zones to ensure display strategies are effective and well managed. Understand where in-store opportunities lie by visualizing shopper behavior data through direction maps, dwell analysis, kinetic heat maps, POS video integration, and demographics.

Solution Briefs

RetailNext Overview

Transform your business to deliver a personal, meaningful and boundaryless shopper experience. RetailNext’s analytics software and retail expertise helps you better understand the shopper journey, drive sales across all channels, stay ahead with AI-driven predictions, reduce theft and eliminate unnecessary costs.

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Webinars

Retail Landlords and Tenants: Exploring Their Changing Relationship

Retail is changing, that we all know. Shoppers, armed with all the product information they’ll ever need and an almost unlimited number of shopping alternatives, are demanding retail keep up with their change of pace, and both brands and shopping center operators have taken notice.

But, how is the very nature of the relationship between retailers and landlords changing?

In this installment of the 2018 RetailNext Webinar Series, participants explore new trends with Bil Ingraham, VP, Consumer Marketing & Partnership at PREIT, and Jim Ward, VP, Innovation & New Business Ventures at CBL.

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eBooks & Whitepapers

eBook

Test & Learn: The Store as a Retail Lab

To improve in-store shopping experiences, brands increasingly test new concepts and initiatives to learn how shopper engagement changes and performance results are affected. The insights learned from controlled tests prior to rolling out to the entire fleet help brands make informed decisions about retail operations, and has become a critical component of managing the retail business today.

The Test & Learn: The Store as a Retail Lab eBook details the value of test and learn initiatives, establishes a framework for implementing tests, reviews analyses and learnings derived from results, and reviews best practices for conducting tests.

Download your free copy today. 

eBook

Optimizing Store Performance with Retail Labs

Retail Labs are incredible tools to better understand and drive performance across your entire fleet of stores. 

Stores equipped with traffic counting solutions, like RetailNext’s Traffic 2.0, help brands understand current store performance and opportunities for improvement through metrics like conversion and shopper yield. However, Retail Labs provide greater context into the ‘why’ behind business trends by allowing brands to dig deeper into shopper engagement and interactions in-store.

This eBook details performance measurements for both traffic-only stores and Retail Labs, and illustrates how to utilize those metrics to diagnose current performance and make data-driven decisions to improve results.

 

eBook

Introduction to Retail Labs

Often when brands begin to adjust key levers that optimize the shopping journey, staffing alignment, and operational efficiency, they start to ask deeper questions about shoppers including, “What are the shopping behaviors behind the metrics?” or “How are our initiatives impacting shopper behavior?” Questions like these pave the way for Retail Labs. 

Read on to learn the essentials of Retail Labs including key measurements, value derived from insights, and best practices for store selection.

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Videos

Traffic 2.0 by RetailNext

For years, retailers have counted store traffic, an essential component in calculating performance metrics like conversion. But, traditional traffic only answers the question, “How many?” What about all those other high-priority questions? Traffic 2.0 – only from RetailNext – goes beyond “how many” and delivers comprehensive insights on shopping behaviors.

Traffic 2.0, by RetailNext from RetailNext on Vimeo.

Customer Feature: Atlanta Hawks

You think Black Friday is tough for retailers? The Atlanta Hawks’ retail team excels through what are essentially 45 Black Fridays a year – all the home games at Philips Arena! Peter Sorckoff, senior vice president and chief creative officer, talks about the challenges of delivering magical game-day experiences to almost 20,000 fans in a tight 3-hour time window.

Customer Feature: Atlanta Hawks from RetailNext on Vimeo.

Featured Customer: Marine Layer

Mason James, Director of Store Operations at Marine Layer, gives an overview of its brand and how it deploys RetailNext solutions to deliver a better shopping experience.

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Case Studies & Testimonials

Case Study

Using Analytics to Create a Performance Culture & Climb to the Top

Founded in 1958 in Sanjo City, in the Chūetsu region of Japan’s Niigata Prefecture, Snow Peak is an innovator of outdoor apparel and gear, whose very name originates from the famous mountain Tanigawa, where Snow Peak’s founder Yukio Yamai repeatedly challenged himself, physically and mentally, throughout his early life.

Learn how after experiencing a rapid growth of its business, Snow Peak recognized its retail operations were highly fragmented and its organizational culture was inadequately rooted in performance and accountability, and how it used retail analytics to develop and implement data-based strategies to improve upon its delivered shopper experience and brand performance. 

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Industry Reports

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