Comprehensive In-Store Analytics


Back-to-School Fails to Pull Retail Stores Out of Summer Slump

RetailNext Reports Sales Fell 7.3% in August at Brick-and-Mortar Stores as Shopping Behaviors Continue to Change to Omnichannel Journeys

SAN JOSE, Calif. – Sept. 4, 2015 – RetailNext Inc., the worldwide expert and leader in retail analytics for brick-and-mortar stores, today released its monthly Retail Performance Pulse, showing a 7.3 percent year-over-year decrease in sales on a 9.9 percent decline in traffic at physical stores for the retail month of August (August 2 through August 29 on the retail 4-5-4 calendar).

“It’s not a surprise to see a decline in both sales and traffic as it not only continues the well-established trend retailers have seen this year, but it also reflects the changing nature of shoppers and their new shopping journeys,” said Shelley E. Kohan, vice president of retail consulting at RetailNext. “Retailers are, however, seeing a more committed shopper when she enters the store, and one who is more compelled to purchase once there. Shoppers are buying at a higher rate, measured by increases in both Conversion and Average Transaction Value (ATV).”

“As a season, Back-to-School did not provide the lift like it had in past years,” added Kohan. “Much like Thanksgiving, today’s shoppers are reinventing the Back-to-School season, expanding the season both forward and backwards as they seek greater value. Other contributing factors to August’s performance were a late Labor Day weekend and a dip in disposable income for apparel and other segments due to the tremendous month experienced by automobile sales.” 

The first two weeks of August were the best performing weeks, driven in part by psychological appeal to customers of sales tax-free holidays and corresponding rises in store traffic and conversion. The last week of the month was the worse performing week.

“While August was a tough month for many stores,” added Kohan, “indicators suggest lots of opportunities for Holiday as employment, income and interest rates remain positive. It will be important for retail to maximize this Holiday season, as Holiday 2016 will be challenging, especially with distractions around the Presidential election.”

The complete Retail Performance Pulse can be downloaded at

About RetailNext

The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext enables retailers to collect and correlate data from the broadest available set of data sources. More than 200 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs.

RetailNext measures the behavior of more than one billion shoppers per year by collecting data from tens of thousands of sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, Calif., RetailNext is a growing global brand operating in 50 countries. For more information, please visit


Media Contacts:

Ray Hartjen

RetailNext, Inc.

(925) 895-5441


RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.