Marine Layer Selects RetailNext as In-Store Retail Analytics Provider

Sustainable Apparel Merchant Utilizes RetailNext Analytics to Drive Expansion of Brick-and-Mortar Stores

SAN JOSE, Calif. – August 4, 2015 – RetailNext Inc., the worldwide expert and market leader in retail analytics for brick-and-mortar stores, today announced it entered into an agreement to be the analytics solution provider for Marine Layer, the casual apparel brand born through a quest to produce the perfect T-shirt. Created after a yearlong journey to make a replacement for its founder’s trashed favorite tee, Marine Layer opened its first store in 2009 and continues to add brick-and-mortar stores in specially targeted neighborhoods.

“Marine Layer installed RetailNext’s in-store analytics platform to gain better insights into our customers and their shopping patterns,” said Mike Natenshon, founder and chief executive officer of Marine Layer. “RetailNext’s expandable platform supports Marine Layer’s continued store growth and allows us to maintain a consistent cross-channel shopping experience reflective of our customers’ lifestyles.”

Marine Layer opened its first store in San Francisco, and just two weeks later the staff found themselves closing up early to rush out and purchase a 1969 Volkswagen bus, perhaps the brand’s most iconic image. More than five years and 14 van breakdowns later, the brand’s adventure continues with 11 store locations, a thriving online business and – earlier this year – a first-ever lifestyle catalog.

Marine Layer joins RetailNext’s rapidly growing client list of over 200 retail brands, and represents a growing segment of new, best-in-class retailers – including large online retailers, right-sized stores and small- and medium-sized enterprises (SMEs) – who are expanding their physical footprints in the much maligned brick-and-mortar space.

“RetailNext is pleased and excited to be working with Marine Layer, a lifestyle brand that connects with shoppers and their values, and one that isn’t afraid of doing it their own unique way,” said Alexei Agratchev, co-founder and chief executive officer of RetailNext. “Marine Layer is yet another example of how retail analytics, once the sole purview of large chain stores, is an essential shopper-first tool for retailers growing into the brick-and-mortar space, empowering them to fully understand their shoppers and develop the customer-centric experiences today’s shoppers demand.” 

About RetailNext

The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext enables retailers to collect and correlate data from the broadest available set of data sources. More than 200 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs.

RetailNext measures the behavior of more than one billion shoppers per year by collecting data from tens of thousands of sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, Calif., RetailNext is a growing global brand operating in 50 countries. For more information, please visit


Media Contacts:

Ray Hartjen

RetailNext, Inc.

(925) 895-5441

RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.