Comprehensive In-Store Analytics


RetailNext Hires Mark King as Senior Account Director

Retail Analytics Veteran to Spearhead Industry Leader’s Aggressive Expansion in U.K and Europe

SAN JOSE, Calif. – May 17, 2016 – RetailNext Inc., the worldwide expert and market leader in retail analytics for optimizing shopper experiences at brick-and-mortar retail stores, today announced the addition of industry veteran Mark King to its European offices, joining the organization as a Senior Account Director, responsible for leading and managing the company’s  aggressive growth in the United Kingdom, the DACH and Scandinavian regions of Europe, as well as eastern Europe. King will be centered at RetailNext’s Fulham High Street office in London. 

“I’m excited to bring a proven professional like Mark into the global team ,” said Bryan Wargo, head of worldwide sales at RetailNext. “His wealth of demonstrated retail experience will prove invaluable to RetailNext’s client portfolio as it continues to reinvent the shopper experience and lead the evolution of omnichannel retail. RetailNext’s mission is to empower retailers to be better retailers, and Mark’s abilities in that area fuel the company’s growth throughout the region.”

King joins RetailNext most recently from FootFall, Ltd., where he was Global Strategic Client Director, responsible for many retailers and retail property clients.

“I’m thrilled to be joining RetailNext as it continues its global expansion,” said King. “RetailNext has long been viewed as the innovative pioneer in the industry, and offerings like its groundbreaking Aurora all-in-one sensor and solutions like Traffic 2.0 only solidify its leadership position. I believe the retail industry is ready for the next level of evolution that ensures the bricks-and-mortar stores remain the driving force behind any successful retailer, and RetailNext are uniquely positioned to deliver this.”

“With established offices in London, Madrid, Singapore, Tokyo and Cape Town, RetailNext has developed the infrastructure to deliver and support its SaaS platform to retail innovators around the globe,” continued Wargo. “It uniquely positions RetailNext as the trusted, de facto standard in the retail analytics industry, and allows the company to continue to build its differentiated partner ecosystem of innovative retail technology solutions.”

About RetailNext

The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time.

More than 250 retailers in over 50 countries have adopted RetailNext’s analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, CA. Learn more at


Media Contacts:

Ray Hartjen

RetailNext, Inc.

(925) 895-5441


RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.