SAN JOSE, Calif. – April 7, 2015 – RetailNext Inc., the worldwide expert and market leader in retail analytics for brick-and-mortar stores, today announced its RetailNext Accelerator Kit, a packaged solution designed specifically to empower small- and medium-sized retailers, small footprint retail stores, and large companies just entering the physical retail space. The RetailNext Accelerator Kit comes complete with video sensors and RetailNext’s patented, industry standard software platform, allowing retailers to accurately measure and report key performance indicators, better understand shoppers and shopper behaviors, and deliver optimized shopping environments. The solution is available immediately.
“Since RetailNext pioneered the space in 2007, in-store retail analytics have primarily been the province of large-scale retailers with hundreds of locations and relatively vast resources,” said Marc Dietz, Chief Marketing Officer at RetailNext. “But, that’s no longer the case, as RetailNext’s comprehensive new solution offers retailers of all sizes and store footprints powerful shopper insights necessary to better compete in the rapidly changing world of retail.”
The RetailNext Accelerator Kit empowers retailers to go well beyond basic, single-point solutions and simple front door traffic counts. RetailNext’s out-of-the-box solution overlays additional metrics to best understand shoppers and how they shop, and includes pass-by traffic and capture rate, percentage of repeat visitors, frequency of store visits, duration of visits, unique visitors and more. The new Accelerator Kit also incorporates RetailNext’s cutting-edge Loss Prevention module, including best-in-class POS Exception Reporting capabilities.
“Over 90 percent of all retail transactions take place in physical stores, and the heart and soul of retail lives from ‘mom and pop stores’ all the way up to global retailing conglomerates,” added Dietz. “RetailNext’s innovative solutions have long leveled the playing field between online merchants and retail stores. The new RetailNext Accelerator Kit now brings competitive firepower to all retailers, regardless of size.”
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext enables retailers to collect and correlate data from the broadest available set of data sources. More than 160 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs.
RetailNext measures the behavior of more than one billion shoppers per year by collecting data from tens of thousands of sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 40 countries. For more information, please visit www.retailnext.net.
RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.