Display & Window Effectiveness

Boost campaign performance by precisely measuring the effectiveness of window displays and in-store merchandising.

Merchandising and marketing professionals can gain a competitive advantage and use tools similar to those that on-line businesses have used for years to measure the effectiveness of various strategies.

From a marketing perspective, understanding the effectiveness of various campaigns as compared to each other and year over year are critical. Understanding which sales levers are being activated by each campaign can help drive store and company performance. Driving traffic, average spend and conversion are important components to help build a variety of marketing initiatives like new acquisition, brand loyalty, or higher customer spend.

Merchandising effectiveness is equally important in understanding customer responsiveness to a particular product or display. Specific, factual data allow retailers to optimize displays, resulting in better sales and profit performance. RetailNext allows measurable data points with clear visibility into the full path of purchase, starting from the outside store environment with the windows through the journey inside the store, including departments, aisles, displays, fixtures, and end-caps.

From outside your store, attract and draw customers into the store by creating window displays that stimulate shopper action and interest. RetailNext helps you understand the impact of different window displays by providing customer metrics:

Inside your store, RetailNext helps to drive performance at a granular level by establishing easy to see metrics around departments, aisles, fixtures, and displays. Increase customer engagement and the in-store shopping experience with more relevant displays and fixtures by understanding performance metrics on:

For even greater detail, you can access digital video of shopper interactions with your store’s merchandise, fixtures or displays. RetailNext also allows A/B testing, so you can compare customer interest in display variations. Testing concepts in stores prior to company rollout allows for a higher success rate of the most effective displays. And with access to data in real time, you can make changes to displays as soon as trends of engagement are identified.