As a retail professional, you’re always looking to better understand your customers and their shopping behaviors. RetailNext ShopperBase is a revolutionary new product that enables you to take that understanding to a whole new level. With it, you can get a clear perspective on your shopper and customer segments and how they change over time, with detailed information such as
- Demographics: shopper gender and age
- Visits: new versus returning shoppers
- Loyalty: frequency of shopper visits
With the Geo-Origin feature, you can identify geographical trends of customer residence to drive your advertising strategy and real estate planning. Use it to see which cities, states, and countries topped the list of where your customers reside on a store-by-store and chain-level basis. With the Cross-Store Spending feature, you can learn where else and in which other industries your customers made purchases on the same day they shopped in your store. Both features allow you to easily see how spending patterns shift as traffic, conversion, average transaction value (ATV), and other key performance measures change over time.