Jacobo Rey


From Desigual to L’Oreal, Grand Vision to Nike, Jacobo Rey has seemingly done it all. His over twenty years of retail operations and management experience have taken him to London, Amsterdam, Barcelona and more, and have made him particularly suited for the title Retail Expert. Some might even say it was meant to be.

In his former position as director of retail for L’Oreal, Jacobo led an RFP process for a retail analytics solution, one where RetailNext was one of the many competing providers. As for the winning proposal, it’s best described by Jacobo himself: “I did actually select RetailNext as the most valuable proposal.”

Fast forward a year or so later, and Jacobo joined the RetailNext team, finally planting roots in Madrid.

His Retail Expert role is not without its challenges, but Jacobo naturally enjoys guiding retailers to smoother efficiency – a nod to his own operations background – by providing counsel on new technologies, tools, and solutions.

“Part of our role as Retail Experts is to become an advisor to our customers on what’s being launched, what new solutions are available and how we can help make their day-to-day more efficient,” says Jacobo.

“At RetailNext, every individual is making a great contribution, and we definitely need that efficient teamwork and attitude to achieve our goals, so I really can’t own any accomplishment just by myself. I do, however, like to think that my constant feedback and suggestions to the RetailNext team develops and improves our platform, and is adding my grain of sand to ensure we have the best solution designed for retailers, by retailers.”

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