Lauren Bitar is the Head of Retail Consulting at RetailNext. She is responsible for partnering with retailers to help them understand store performance and make data-driven decisions. Her engagements primarily focus on retail labs, where Lauren and her team use advanced analytics to answer the most complex questions about the in-store shopper journey.
With over 12 years of retail experience, Lauren has worked in both online and bricks and mortar, and on the retail and wholesale sides of the business. Lauren has worked for retailers such as Saks Fifth Avenue, Macy’s, Juicy Couture and Sephora, concentrating on Buying, Planning and Retail Operations.
Prior to RetailNext, she consulted for Kurt Salmon (now part of Accenture) in their Consumer Group practice, with engagements ranging from process and organizational transformation to distribution center design.
Lauren has a Bachelors of Science in Marketing and a minor in Retailing from the University of Florida, and an MBA from the Wharton School at the University of Pennsylvania, with a concentration in Marketing and Operations Management.