Susan (Sue) Davidson started her retail career as an assistant buyer in the Bloomingdale’s executive training program. With several positions across merchandising, buying and planning at major retailers such as J.Crew, Ralph Lauren, and a private equity owned lacrosse company, she comes to RetailNext with a strong background in both brick and mortar and digital businesses.
Sue always had an interest in fashion and retail dating back to high school when she worked at the Gap after school. In between swim practices, school, and babysitting, she always loved being in a store interacting with customers and finding them clothes that made them feel great. She went to the University of Pennsylvania and immediately moved to New York City where she lived for 15 years.
Since her start at Bloomingdale’s, Sue developed a passion for the business side of fashion. It was there that she learned the fundamentals of retail and how a successful department store operates efficiently. Fast forward to 16 years later, and Bloomingdale’s is one of RetailNext’s and Sue’s clients. Understanding how all the different cross-functional departments seamlessly work together is pivotal in retail. Using technology to help improve efficiencies in stores is really something that excites Sue and enables her to best use her ability to identify actionable insights and diagnose how the customer is operating in store.
After Bloomingdale’s Sue worked at J.Crew & Ralph Lauren where she focused mostly on the digital side of the business. In learning and using all technologies available to her, she became customer obsessed with understanding where the shopper was going during their shopping journey and how they can target them effectively.
At RetailNext, Sue works on the Advanced Analytics team as a Retail Consultant. She partners closely with the analyst team working on projects for retailers and helping them improve their business through data. In the past, many leaders she worked with made gut-driven or emotional based decisions, and she is happy to now be able to help retailers make data-driven decisions that ultimately help drive sales and a better customer experience. No two days are the same, as no two projects are the same and she enjoys how each project she works on presents a new challenge.
Sue lives and works outside New York City with her husband and 3 young children. In her free time she loves spending time with her family in addition to reading, exercising, drinking wine and relaxing after a busy day.