RECORDED WEBINAR: Watch on-demand

The foundation to exceptional brick-and-mortar shopping experiences is outstanding shopper service, and all smart store initiatives must center around the needs of shoppers and the empowerment of sales associates to not only fulfill and deliver on those needs, but also transform from order takers to order makers.

In addition to easing the difficulties shoppers face in their shopping journeys, Internet of Things (IoT) technologies also empower sales personnel with the knowledge and critical information about the brands and products they represent to better engage and serve their clientele - the right knowledge to the right staff member at the right time.

In "Empowering Today's Smart Store Sales Associate," webinar participants will focus on IoT platform applications to effectively train smart store staff on store operations, product knowledge, sales and shopper service. Webinar attendees will discuss:

• Using data to focus training resources on areas that will drive the best gains

• Methods for brands to develop, curate and deliver content for messaging product features and shopper benefits

• Tips and tools to ensure associates are properly trained on selling and service skills

• Case studies of applications resulting in increased sales, customer retention and shopper loyalty