RetailNext Selected by RBX Active for In-Store Analytics

Active Lifestyle Brand To Launch Brick-and-Mortar Expansion Across United States, Outfitted with the RetailNext Analytics Platform

Logo: RetailNext

SAN JOSE, Calif. - June 21, 2016 - RetailNext Inc., the worldwide expert and market leader in retail analytics for optimizing shopper experiences at brick-and-mortar retail stores, today announced it has entered into a multi-year contract to be the in-store analytics solution provider for RBX Active, a lifestyle brand built around fitness, style, health and community. The comprehensive RetailNext platform is being deployed as RBX Active begins executing its plan to open physical stores across the United States.

"RBX Active is dedicated to inspire and outfit a life lived actively," said Adam Hanan, director of retail at RBX Active. "Integrating RetailNext into our new store locations allows us to test concepts and layouts, similar to what can be done with our online store, in the interest of delivering true inspiration to our community of passionate, active customers."

As a brand, RBX Active is dedicated to the idealistic mission of adding value to its customers' lives by providing the best value-for-money fitness essentials at prices accessible to everyone. Rooted in its values of integrity, innovation and teamwork, RBX Active prides itself on its spirited and passionate team who work tirelessly to deliver the best solutions to outfit and empower its customers to live well, do good and stay active - together.

RBX Active joins RetailNext's rapidly growing global customer list of over 250 retail brands, and represents a growing segment of new, best-in-class retailers - including large online retailers, right-sized stores and small- and medium-sized enterprises (SMEs) - who have entered or expanded physical footprints in the brick-and-mortar channel of today's omni-channel retail industry.

"RetailNext is honored to have been selected as a solution provider by RBX Active as it furthers its brick-and-mortar expansion over the coming years," said Alexei Agratchev, co-founder and chief executive officer of RetailNext. "In just the last few years, there has been an exponential growth in the deployment of in-store retail analytics platforms, and growing brands like RBX Active recognize the value associated with deep insights into today's shoppers and their values, behaviors and preferences, and in turn are developing world-class, shopper-centric experiences as a means to differentiate their brands."

About RetailNext

The first retail vertical IoT integrated platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time.

More than 250 retailers in over 50 countries have adopted RetailNext's analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, CA.

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Media Contacts

Ray Hartjen

RetailNext, Inc.

(925) 895-5441

RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.

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