Gaming & E-Sports Retail

In partnership with RetailNext, retailers specializing in gaming are equipped to make data-driven decisions that optimize inventory, enhance store layouts, and unlock shopper behavior patterns.

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Accurate

Access the most accurate analytics data in the market via our traffic product powered by Aurora, a cutting-edge IoT device designed and manufactured by RetailNext.

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Verifiable

Easily verify the system’s accuracy yourself. Every traffic sensor is also manually audited for accuracy post-installation.

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Actionable

Visualize and analyze data with actionable dashboards, reports, and an integrated business intelligence tool. Or use the robust API to integrate traffic data into your data warehouse or other internal systems.

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Advanced

Take traffic counting to the next level with staff exclusion, video verification, and additional KPIs like repeat visits, passby traffic, and more.

The pulse of the store

Go beyond traditional traffic counting with the next-generation, future-proof traffic solution from RetailNext, The Pulse Of The Store.

  • Drive Innovation: Real-time data empowers ‘test and learn’ initiatives, allowing e-sports retailers to innovate and experiment meaningfully.

  • Improve Merchandising: Manage and coordinate in-store and online product assortment, placement, and promotions across your fleet.

  • Optimize Operations: Optimize inventory and labor management and eliminate friction at service areas by understanding shopper flow in stores.

  • Elevate Marketing: Personalize the in-store experience and marketing campaigns based on shopper insights from all channels.

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Reduced cost of ownership

RetailNext’s integrated analytics accelerates growth and savings for gaming and technology retail.

  • Reduced Sensor Count: With the industry’s widest field of view, RetailNext’s Aurora sensor covers more floorspace with a single sensor reducing the sensor count.

  • Reduced Licensing: A reduced sensor count will reduce your overall license costs.

  • Reduced Hardware & Deployment: A reduced sensor count will also your reduce hardware and deployment costs.

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The pioneer

RetailNext is the first in-store analytics platform expressly built to help gaming retailers win.

  • Built By Retailers, For Retailers: Our product was developed in partnership with our customers in your category and in-house retail experts to solve problems for the modern gaming retailer.

  • Comprehensive Platform: No matter how many locations you have, our scalable platform is the perfect fit for any technology retail business.

  • Global Reach: Whether you have a global footprint or are a fast-growing local e-sports retailer, RetailNext is the only prudent choice for an analytics solution.

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Trusted by your community

Our long-standing reputation as a respected leader in shopper behavior analysis has spearheaded meaningful dialogue about the current state of the shopper-led retail revolution and the industry’s future.

LAPTOP - Retail Experts On The Power Of In-Store Analytics

As the world’s leading lifestyle brand for gamers, Razer is invested in delivering premium experiences for our customers, many of whom are dedicated members of global gaming and esports communities. The RetailNext platform gives us that edge with the ability to deep dive into store data and better understand our customers. As a technologically advanced company with a global footprint, we appreciate the capabilities that RetailNext offers to our brand.

Christine Cherel
Director of Global Retail Experience
Razer Inc
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Headshot: Christine Cherel
Christine Cherel
Director of Global Retail Experience
Razer Inc
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Interested in learning more?

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