UNTUCKit, a digitally native brand known for its signature untucked shirts, has successfully expanded into brick-and-mortar retail, proving that physical stores remain a powerful asset in today’s retail landscape. Founded in 2010, the brand opened its first store in 2015 in New York City’s Soho neighborhood, allowing customers to engage directly with its products. Today, UNTUCKit operates over 80 locations across the U.S., Canada, and the UK, blending data-driven strategies with human-centric experiences.

Michael Saldaña, UNTUCKit’s Senior Retail Operations Manager, attributes much of the brand’s success to its commitment to analytics. Starting as a store manager in 2018, Saldaña witnessed firsthand the transformative power of data through RetailNext, a platform providing real-time insights into shopper behaviors. By tracking key performance indicators (KPIs) such as traffic, conversion rates, and sales, the platform enabled teams to make informed decisions that optimized store performance.

As the company scaled, data’s role grew. Market managers began analyzing store layouts and labor models, identifying areas for improvement. For instance, footpath analysis in stores like Mall of America revealed traffic patterns that informed staffing strategies and visual merchandising.

UNTUCKit also integrated data-driven practices into its operations culture. From onboarding to monthly training sessions, employees are equipped with tools to interpret and act on data, fostering a proactive environment. End-of-day reports combining qualitative and quantitative feedback ensure continuous refinement.

Looking ahead, UNTUCKit plans to sustain this momentum as it opens new stores and deepens its understanding of in-store shopper behavior. By pairing data insights with customer engagement, UNTUCKit exemplifies how physical retail can thrive in the digital age.

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