The Changing Nature of Today's Shopper Journey
In "Real-Time Data Drives the Future of Retail," a commissioned study conducted by Forrester Consulting on behalf of RetailNext, Forrester evaluated in-store customer experiences and digital retail capabilities and found that consumer and retail perceptions are not aligned and that many retail stores lack the essential technology to measure and harness shopper data across channels. The study also found that the store of the future will be powered by real-time analytics technologies that understand shopper behavior across the entire shopping journey and equip store teams to deliver consistent experiences relevant to store formats and target markets.
In this webinar, participants will discuss the changing nature of today's shopper journey, the disconnect between retailers and shoppers and the retail industry's most pressing "catch up" strategic imperatives. Webinar participants will leave with the insights to:
Rethink and redefine exceptional in-store experiences,
Operate physical retail channels in real time, and
Implement a new array of in-store key performance indicators (KPIs)