Preparing Innovative Marketing Campaigns for Voice Search

Cover: Preparing Innovative Marketing Campaigns for Voice Search

Innovative marketing campaigns require businesses to adjust their strategies to new digital trends. One of such is the growing amount of voice searches done every day - almost a third of searches are currently categorized as "voice search." Here are seven steps to prepare your innovative marketing campaigns for voice search.

1. Use Language That Sounds Natural

The first thing you should do to prepare your innovative marketing campaigns for voice search is to start using language that sounds natural when you create content for your website and other platforms. Here are some tips on how you can do this:

  • Get it right from the start. Don't wait until the right moment to make the transition if you started with robotic-sounding language. Instead, make your text as human as possible from the beginning.

  • Always hire reliable writers. Test your writers before giving them the task of writing your content. This way, you will know what to expect from them and whether or not they will be able to give you the content you want.

  • Don't use automation. Auto-generated text is a ridiculous notion considering that our technologies are very far from being perfect in this sense. No way is your article or blog post going to sound natural if you use a content generator.

2. Ensure Your Website Works Well

Though your content for marketing will be the primary focus of the preparation process, ensuring your website is fast, mobile-friendly, and secure must be one of your priorities too. If your website isn't working properly, search engines might give it less attention. Here are some things to do:

  • Limit the visuals. They can be very helpful for improving the user experience your site visitors get, but that doesn't mean you should go overboard with them. Otherwise, the loading speed of your website might be too long.

  • Run frequent tests. This will help you detect technical issues early on and prevent them from progressing before they become a bigger problem. Also, test any new elements you want to add so you can check whether they work well with the existing elements on your website.

3. Target Long-Tail Keywords

Long-tail keywords are longer phrases that consist of several words that can also potentially function as separate keywords. Another reason why long-tail keywords can work quite well is that they are more precise than the general short-tail keywords. You will be targeting a smaller niche where it is easier to get to the top of search results and get more clicks.

The process of selecting the right long-tail keywords to target can be a bit tedious because most of the time you will be testing and trying until you find those that work for you best. You can first consult some online resources that can give you lists of keywords in certain niches, but then you should do some of your own research and experiment.

4. Focus on Content That Encourages Action

You probably won't have to worry about this if you find a writer from a review service like Online Writers Rating, where you can compare writers and find the best fit. But if you decide to work on your content yourself, you will need to focus on creating content that encourages action and promotes activity in your audience.

By creating content that encourages action, you will get more engagement from your readers. More engagement will eventually lead to better search rankings because Google and other search engines will notice your content is popular among users. To encourage action, add calls to action, give actionable tips, and ask your readers about their opinions.

5. Transform Queries into Questions

When someone uses a voice search, they usually search for something by saying a question. That being said, search queries can come both in the form of questions and as phrases or sentences. For example, someone might use the voice search with "what are the best matte lipsticks" just like with "best matte lipsticks in 2020."

This is why it is a very good idea to transform queries into questions that you can directly answer in your content. You can think about it as a form of a FAQ. section on your website, but it will also be answering customer questions concerning certain product details rather than the more general questions about delivery and payment options.

6. Answer Questions Concisely

Once you have transformed the queries into questions, you will need to answer them concisely. This can be done in the form of articles or blog posts, but you can probably find other ways to incorporate them into your website. Just remember you need to get to the point quickly and try to make the answer helpful and useful to your audience.

For instance, the question "What are the best matte lipsticks?" can have an article that details the best matte lipsticks that are currently available on the market. You will also have to include the matte lipsticks you offer in a way that will not seem like you are trying to promote your products over all the other ones.

7. Paraphrase and Use Synonyms

Last but not least, paraphrasing and using synonyms will help you to get more keywords on your website that will get it higher in search results. This is also useful if your audience is located in different regions and though it does use the same language, the words and phrases people are used to may vary (e.g. soda vs Coke vs cola, etc.).

While synonyms will give you additional keywords and provide your text with variety, paraphrasing will help with long-tail keywords. For instance, using both "San Francisco retirement homes," "retirement homes in San Francisco," and "San Francisco's homes for retirement" are all different phrases for the same long-tail keyword.

Final Thoughts

All in all, by following these seven easy steps, you will be able to quickly and efficiently prepare your innovative marketing campaigns for voice search. Just make sure that you have adjusted and optimized every aspect of your campaign before proceeding.

About the writer: Based in Chicago, Ava T. Jones is best known for her contributions to writing. She entered the writing world to explore her passion for contrastive linguistics, adaptation and lexicography. Ava also enjoys skiing, social media management and vegan parties.

Join the #retail, #ConnectedJourney and #SmartStore conversations on Twitter at @RetailNext, as well as at

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