Three years on from RetailNext's strategic acquisition of Ipsos Retail Performance, the UK's leading people counting and footfall analytics specialist, this partnership continues to deliver transformative retail intelligence solutions across Britain and Europe. The acquisition has proven instrumental in establishing RetailNext as the premier provider of traffic counting technology and store performance analytics for UK high street retailers.

READ MORE 👉 Why We Acquired Ipsos Retail Performance: From The CEO

Why UK Retailers Need Advanced Traffic Counting And Analytics Solutions

British retail faces unique challenges. From Oxford Street flagships to regional shopping centres, retailers need precise footfall measurement and customer behaviour analytics to compete effectively. Major UK retailers have long understood that accurate people counting forms the foundation of retail performance optimization.

The integration brings together Ipsos Retail Performance's three decades of UK market expertise with RetailNext's AI-powered analytics platform. This combination delivers the comprehensive store analytics UK retailers require: real-time traffic counting, conversion rate optimization, heat mapping technology, and shopper journey analysis. For retailers searching for "footfall counters UK" or "retail analytics solutions," this partnership offers proven technology trusted by over 560 brands globally.

Strategic Rationale: Meeting UK Market Demands For Store Intelligence

The acquisition addressed a critical market need. UK retailers recovering from pandemic disruptions required more sophisticated footfall analysis and customer behaviour insights than traditional people counting systems could provide. With high street footfall patterns shifting and conversion pressures mounting, British retailers needed advanced analytics to understand store performance metrics and optimize operations.

RetailNext recognised that Ipsos Retail Performance's established UK presence, combined with its deep understanding of British retail dynamics, would accelerate market penetration. The partnership leverages Ipsos's broader market research capabilities, providing UK retailers with both tactical store-level analytics and strategic consumer insights.

HISTORICAL ARCHIVE 👉 EMEA & US Data Reports

What UK Retailers Gain: Complete Store Analytics Solutions

For retailers searching for traffic counting systems, people counters, or footfall analytics in the UK, our integrated platform delivers:

• Advanced People Counting Technology: Our AI-powered sensors provide 95%+ accuracy in footfall measurement, surpassing traditional infrared counters. UK retailers can track visitor numbers across all store formats, from compact high street locations to sprawling retail parks.

• Real-Time Analytics Dashboard: Access live footfall data, conversion metrics, and performance KPIs through our cloud-based platform. Monitor multiple UK locations simultaneously, compare performance across regions, and identify opportunities instantly.

• Heat Mapping and Journey Analytics: Understand how shoppers navigate your stores. Our technology reveals dwell patterns, engagement zones, and path-to-purchase behaviours specific to UK retail environments.

• Integration with UK Retail Systems: Seamlessly connect with POS systems, workforce management platforms, and business intelligence tools. Our solutions complement existing EPOS and inventory management infrastructure.

Supporting UK Retail Recovery And Growth

The timing proved prescient. As UK footfall patterns stabilised post-pandemic, retailers needed sophisticated analytics to understand new shopping behaviours. Our combined capabilities help British retailers address current challenges: optimizing store portfolios, enhancing omnichannel experiences, and maximizing returns from reduced footfall volumes.

Leading UK retailers now use our analytics to inform critical decisions: which stores to invest in, how to allocate staff during peak periods, and where to position promotional displays. Shopping centres leverage our footfall insights for tenant negotiations and marketing ROI measurement.

READ MORE 👉 5 Ways Shopping Centres Boost Performance With Analytics

Building The Future Of UK Retail Intelligence

This acquisition represents more than technology integration; it demonstrates our commitment to UK retail success. By maintaining local expertise while providing global best practices, we deliver analytics solutions tailored to market needs across the United Kingdom.

The partnership with Ipsos extends our capabilities beyond store analytics. UK retailers gain access to consumer research, market trends, and behavioural insights that contextualise store performance data. This comprehensive intelligence enables retailers to compete effectively against online-only players and international brands.

For our customers across the UK, the acquisition has meant enhanced service without disruption. Account management remains consistent while resource allocation has strengthened. UK retailers benefit from expanded support teams, faster implementation, and continuous platform innovation.

Our commitment to UK retail extends beyond technology. We actively participate in British retail forums, contribute to industry research, and support initiatives promoting high street vitality. Our analytics help UK retailers demonstrate value to stakeholders, from proving marketing effectiveness to validating store investment decisions.

Partner With The UK's Leading Retail Analytics Provider

For UK retailers searching for traffic counting solutions, footfall analytics, or comprehensive store intelligence platforms, RetailNext delivers proven technology enhanced by deep local expertise. Our acquisition of Ipsos Retail Performance created the UK's most comprehensive retail analytics solution, trusted by British retailers to drive performance improvements and strategic decision-making.

Whether you operate fashion boutiques in Edinburgh, department stores in Manchester, or shopping centres in Birmingham, our analytics platform provides the insights needed to thrive in today's competitive landscape. From basic people counting to advanced AI-powered analytics, we offer scalable solutions for every UK retail format.