RetailNext Selected by Ariat for Smart Store Analytics

Innovative Footwear and Apparel Company Looks to Retail Analytics Leader to Better Understand Customer Needs Through Brand Shop Experience

"Integrating RetailNext's SaaS platform into Ariat's new brand shops will allow us to better serve our customers by understanding the products and services they value most, while at the same time testing product and merchandising concepts, all with the goal to continually lift the level of excellence and quality delivered by the Ariat brand," said Beth Cross, founder and chief executive officer, Ariat International, Inc.

Ariat International joins RetailNext's rapidly growing global customer list of over 300 retail brands, and represents a growing segment of new, best-in-class retailers - including largeonline retailers, right-sized stores andsmall- and medium-sized enterprises(SMEs) - who have entered or expanded physical footprints in the brick-and-mortar channel of today's omnichannel retail industry.

"RetailNext is honored to have been selected by Ariat International, and we're excited to provide smart store solutions as Ariat explores the brick-and-mortar space with its first branded showrooms," saidAlexei Agratchev, co-founder and chief executive officer of RetailNext. "Over the past several years, the deployment of IoT smart store analytics has grown exponentially, and innovative brands like Ariat recognize the value associated with deep insights into today's shoppers and their values, behaviors and preferences, and in turn are developing world-class shopping experiences across their channels and shopper touchpoints to differentiate their brands."

About RetailNext

The first retail vertical IoT platform to bring e-commerce-style smart store shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time.

More than 300 retailers in over 60 countries have adopted RetailNext's analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, Calif. Learn more atwww.retailnext.net.

About Ariat International, Inc.

Ariat International, Inc. is the leader in equestrian performance footwear and apparel. Known for its patented technologies designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information, contact Ariat at (800) 899-8141 or visitwww.ariat.com,https://www.facebook.com/AriatInternationalandhttps://twitter.com/Ariat.

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Media Contacts:

Ray Hartjen Erica Hess

RetailNext, Inc. Ariat International, Inc.

(925) 895-5441erica.hess@ariat.com

ray.hartjen@retailnext.net

RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.

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